Thoughts on technology and innovation
Leveraging your event app to generate revenue and reduce costs is a smart way to not only pay for your app, but also find new sources of revenue for your organization.
As the Director of Mobile Technologies for Results Direct, I work with our Eventsential customers to help them make the most of their app investments. Here are my top tips for generating revenue with Eventsential:
TIP 1: OFFER EXCLUSIVE APP SPONSORSHIP
Find a single sponsor for your event app. Sole sponsorship establishes enhanced visibility and offers high profile branding exposure before, during and after your event.
TIP 2: FEATURE BANNER ADVERTISING
Take advantage of unlimited rotating banner advertising space and analytics like clicks, views and impressions to sell advertising in your app. Leverage your in-house ad sales team or partner with an outside firm to maximize revenue.
TIP 3: UPSELL SPONSOR PACKAGES
Include app sponsorship opportunities like banner ads and featured tags in your sponsor prospectus to increase value. Sponsors will appreciate the additional benefits and consider upgrading to a higher sponsorship level for visibility in your apps.
TIP 4: CREATE A SPONSOR LANDING PAGE
Your app’s entry screen or landing page is the first page attendees see when opening the app. This is a dynamic place to highlight your most valued sponsor or sponsors.
TIP 5: PROMOTE SPONSORED SESSIONS & EVENTS
Offer sponsorships for specific sessions and events like keynotes, lunches or receptions. Use your app tagging tool to identify session sponsors in a non-obtrusive way within the description.
TIP 6: USE SPONSORED NOTIFICATIONS
Take advantage of your app’s notification feature to provide opportunities for sponsored posts. Posts can be scheduled in advance or posted live and can include a mix of program logistics as well as messages from your sponsors highlighting product updates, giveaway information or exhibit promotions.
TIP 7: MONETIZE BEACON NOTIFICATIONS
Beacons provide proximity-based experiences for your app users. Event attendees who walk by your registration desk can get automated messages about membership renewal, and attendees passing your bookstore can be sent alerts with discount codes for purchases. The opportunities are endless.
TIP 8: HOST A SPONSORED POLL
Take advantage of your app’s ability to collect real-time data by hosting a sponsored poll. Work with sponsors to gain insights and feedback from attendees that will advance your organization while also providing valuable feedback to your partners.
TIP 9: SELL ADDITIONAL PRODUCTS & SERVICES
Use app notifications to promote upcoming events as well as the additional products and services - publications, research, career services and others - offered by your organization.
TIP 10: OFFER MORE SALES OPPORTUNITIES
Leverage your multi-event app to increase ad sales and sponsorship opportunities. Now you can sell ads and sponsorships across all of your events for greater revenue generation without increasing your costs.
BONUS: ELIMINATE ONSITE PRINTING & SHIPPING
Revenue generation is also about reducing costs. Your event app can eliminate huge expenses for designing, printing and shipping on-site programs and last minute addendums.
In summary, what works for one association may not work for another, so get to know your attendees, exhibitors and sponsors and set revenue goals based on what they’ll respond to.
At Results Direct, we help our Eventsential customers every day to identify opportunities to maximize revenue with their apps. Feel free to reach out, and I’m happy to share further ideas with you.