Thoughts on technology and innovation
Jeff Golembiewski, Director, Product Development
Over the weekend, I made 2 purchases on Amazon; one from my laptop (at home) and the other from my phone (at one of my kids' swim meets). In both cases, the checkout process was quick and easy. Amazon is unique in the fact that they do not give you the option to enter payment information at checkout. Instead, payment information is stored under the Manage Payment Options under Your Account. That concept is brilliant! Once your stored payment information is established, every time you checkout it is a snap! The Amazon checkout is stupidly simple. Think about the last time you purchased something online. Was it stupidly simple?
Now lets talk about this from the perspective of an association's e-commerce website. Of course, we all want that Amazon-like experience. A major step in achieving that experience would be to implement the stored payment concept for your constituents. Give your constituents an easy place where they can manage their stored payment information on the association's website, as well as the ability to checkout using that stored payment method. By adding stored payment methods to your website, you are removing barriers that sometimes get in the way of your constituents purchasing something, and you are giving them a more Amazon-like experience.
If you don't already have stored payment functionality on your association's website, here are seven reasons why you should consider adding it today:
I ask you to take a minute and go to some of your favorite e-commerce websites. See how many of them offer the ability to store payment information. Take stock of how stored payment functionality on those sites help to expedite the checkout process to purchase a product, pay a bill, book an airline ticket, or reserve a hotel room. Then go back to your association's website and consider how adding stored payment information can help and benefit your association's constituents. Everyone wants an easier and more convenient checkout process! And your constituents will love you for it.