Thoughts on technology and innovation
Matt Rist, Director, Product Delivery
Data privacy and protection are getting increased attention in the software world and the new General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018, is leading the way. The one overarching principle made clear in the opening sentence of the GDPR is: The protection of personal data is a fundamental right.
Nimble AMS views the GDPR as an important step toward protecting the data rights of individuals and has made it a priority to help associations become compliant. We are building new capabilities that will support associations that need to become compliant, or want to implement data privacy best practices outlined by the GDPR. Your AMS plays an important role in your overall data privacy strategy and associations will be able to take advantage of Nimble AMS in four key areas.
Nimble AMS is committed to helping associations become compliant with the GDPR and implementing data privacy best practices. If you are interested in learning more about how Nimble AMS can help your organization, please reach out and we will help connect you with one of our knowledgable experts.
If you are interested in learning more about the GDPR, here are some helpful resources to guide you on your journey.
Matt Rist - Director, Product Delivery
NimbleUser attended Salesforce’s premier conference, Dreamforce, in San Francisco last week. Dreamforce is now considered the worlds largest software conference with over 170,000 attendees and 2,700 sessions! This conference is a great opportunity for us to learn the future direction of Salesforce and how we can harness it to shape our product roadmap to help associations better leverage the power of the Force.com platform.
It was incredible to experience the positive energy around the conference coming from the worlds most innovative company.
Matt Reiner, Content Strategist
Highlights of Nimble AMS Winter ‘18
Express Payment delivers a simple way for you to accept payment, for anything - from anyone. Staff can now send a unique payment URL to their constituents, allowing them to easily view and pay their invoice, with or without logging in. Additionally, constituents can also forward this URL directly to their accounting department for payment. By adding Express Payment, we’re expediting the payment process and freeing up staff to focus on innovation, rather than renewal reminders.
Multiple Community Hubs
Nimble AMS can now meet the needs of associations managing multiple organizations. With Winter ‘18, customers can create Community Hubs—online constituent portals—for multiple organizations, each with its own style and content. This gives associations the power to create a related Community Hub completely different from their foundation Community Hub. We’re excited to see the new constituent destinations our customers create!
Community Hub Access Control
We’ve added Access Control to Community Hub, providing administrators even more control over their constituent’s journey. Administrators can now select which pages, components, and content display to individuals based on specific criteria, allowing for the creation of exceptionally personalized constituent experiences with clicks instead of code.
Lighting Experience Optimization
Salesforce’s new interface—Lightning Experience— offers a beautiful, intuitive, and intelligent way to take your team’s performance to the next level. As an app on Salesforce, Nimble AMS Staff View has been reimagined to harness the power of this new user interface and optimize association specific tasks. All new customers will use Lightning Experience, and we’re helping existing customers make the leap forward so they boost productivity, work smarter and take full advantage of the Salesforce-focused innovation keeping NimbleAMS at the front of the pack.
Feeling the chill? If you’d like to learn more about the Nimble AMS Winter ‘18 release or the release process, feel free to email Eliza Hammer at email@example.com or check out help.nimbleams.com/preview.
Jeff Golembiewski, NimbleUser’s Director of Product Management, will detail the tremendous advantages that the Salesforce Person Accounts Architecture offers professional and trade associations at this years sold out Dreamforce conference. His session “Living the Person Account Life” has been scheduled for Moscone West in Room 2006 from 8:00am to 8:40am on Tuesday, November 7
Jeff joins an all star lineup of 160 speakers that includes Michelle Obama and Ashton Kutcher.
Additional Person Accounts Resources:
Let’s Talk At DreamForce
We love to talk about the power Salesforce delivers to associations. Contact us to schedule some time to talk to our team at Dreamforce.
Dan Stark, Director of Product Strategy
Associations have a long and storied history as thriving communities of individuals and companies with common interests and goals. They serve as educators, advocates, idea forums, and compilers of industry research and best practices. Interestingly, throughout their history, associations have, in many ways, remained unchanged in form and function. In fact, it’s not uncommon to see organizations celebrating the very notion of stability and consistency. Probably nothing exemplifies this more than the concept of annual membership. Certainly, there have been some changes to the way members pay (for example, installments, multi-year, recurring membership, etc.), but the concept annual dues remains largely intact.
As part of our product development strategy, NimbleUser has been conducting extensive research into membership trends outside of the association industry. That research has determined three trends we believe have a broad application to the association industry. The emergence of these trends can be primarily attributed to the expectations of Millennials. Considering the source, we believe associations should take notice, as Millennials are the tip of the iceberg, with Generation Zers following close behind.
Millennials have grown up with the ability to individualize almost every experience they have, especially as it relates to accessing services and information. Fitness industry leaders have recognized this trend, and transformed the way they think about and offer gym memberships. Instead of annual membership fees, they allow customers to tailor gym access to their specific needs. One example of this individualization is allowing users to pay for specific activities (for example, yoga classes, spin classes, etc.). To do this, they’ve created the concept of a “class pass” that allows members to opt-in to class access at different levels and various locations.
Another trend is the expectation of flexibility in accessing membership benefits. This includes the concept of transient membership or the ability to suspend membership during periods they’re not actively using the benefits. It also includes the concept of perpetual membership that doesn’t require members to opt-in on an annual basis, but instead allows them to opt-out when they decide the membership is no longer valuable.
Our research also shows that members are willing to pay a premium for exclusive access. This can come in the form of concierge-level service or premium services that provide value they can’t get elsewhere. An example of this would be museum memberships, where members have access to special exhibits before the public or behind the scenes tours of the institution.
So, what does this mean for associations? As we discuss in Part 4 of our eBook series, “Transcending the Traditional,” the very structure of associations lends itself to embracing these trends and transforming the way you think about membership.
About the Author: Dan Stark is the Director of Product Strategy for NimbleUser. His role is to ensure Nimble AMS anticipates the needs of associations. He has 25 years of nonprofit management experience including more than 10 years as an executive director of two different organizations. He has a wealth of experience in governance, strategic planning and change management. With the rare combination of experience as both an association and technology company executive, Dan inherently understands how to leverage technology to drive innovation. He lives and works in West Chester, Pennsylvania.