Thoughts on technology and innovation
Sig VanDamme, Membership Software Evangelist
Associations are making a move from old school, legacy association management software (AMS) systems to modern enterprise platform-based AMS systems on the Salesforce App Cloud. The primary drivers are these:
Performance, scalability and security. The Salesforce platform offers associations a performance envelope unmatched by any other.
Ecosystem and Extensibility. From email marketing to volunteer management, the Salesforce AppExchange offers more than 3,500 applications for associations to advance their mission.
Innovation. Forbes magazine voted Salesforce the most innovative company in the world (ahead of Tesla, Apple and Google). Last year, Salesforce spent $780 million on research and development, and their customers are already leveraging this investment with artificial intelligence (AI) and Internet of Things (oT).
Three Keys to Salesforce Association Management Success
There are three key things associations need to look for to truly harness all of this Salesforce goodness for their organization.
1. Continuous Delivery. Make sure every customer of the AMS you select is on the same version. Nearly every association professional has seen the adverse effects of being left behind with outdated software. Salesforce is automatically upgraded three times a year, and every Salesforce customer is on the same version. Your AMS should do the same. Another advantage is it empowers your AMS provider to focus on supporting only one version, which allows them to have more capacity to innovate.
2. Correct Architecture. Verify your AMS provider uses Person Accounts, the supported Salesforce architecture purpose-built for the use cases professional and trade associations face every day.
3. Financial Stability. Lastly, take a deep-dive into the finances of your AMS provider. Building, delivering and supporting enterprise software is incredibly expensive. Innovation requires a high level of focused, continuous investment into research and development. Look for a firm with revenues starting with a ”B,” not an ”M,” because it takes billions of dollars to move innovation forward. You want your AMS provider to be around five years from now.
An AMS can set you up for success in the future. Learn how in our free ebook. Click here to download “Future Forward AMS.” It will help you get a better return on your software investment.
Matt Rist, Director, Product Delivery
Data privacy and protection are getting increased attention in the software world and the new General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018, is leading the way. The one overarching principle made clear in the opening sentence of the GDPR is: The protection of personal data is a fundamental right.
Nimble AMS views the GDPR as an important step toward protecting the data rights of individuals and has made it a priority to help associations become compliant. We are building new capabilities that will support associations that need to become compliant, or want to implement data privacy best practices outlined by the GDPR. Your AMS plays an important role in your overall data privacy strategy and associations will be able to take advantage of Nimble AMS in four key areas.
Nimble AMS is committed to helping associations become compliant with the GDPR and implementing data privacy best practices. If you are interested in learning more about how Nimble AMS can help your organization, please reach out and we will help connect you with one of our knowledgable experts.
If you are interested in learning more about the GDPR, here are some helpful resources to guide you on your journey.
Matt Rist - Director, Product Delivery
NimbleUser attended Salesforce’s premier conference, Dreamforce, in San Francisco last week. Dreamforce is now considered the worlds largest software conference with over 170,000 attendees and 2,700 sessions! This conference is a great opportunity for us to learn the future direction of Salesforce and how we can harness it to shape our product roadmap to help associations better leverage the power of the Force.com platform.
It was incredible to experience the positive energy around the conference coming from the worlds most innovative company.
Courtney Lill, Marketing Coordinator
Nimble AMS, the association management software powered by the Salesforce App Cloud, will be returning to the ASAE Annual Meeting & Expo on August 12-15 in Toronto, Ontario, Canada. This is an annual event bringing hundreds of association professionals together for multiple days of learning, networking, and collaborating.
Nimble AMS has been a long-time ASAE supporter. This is the event for association executives to share knowledge and hear from thought leaders in the association industry.
Our own Jeff Golembiewski, Director of Product Management, was a recent guest blogger for Salesforce. Salesforce asked him to share NimbleUser’s perspective on person accounts since we have years of experience on the topic. We built our association management system, Nimble AMS, from the ground up using Salesforce’s recommended configuration of person accounts. Salesforce specifically recommends using person accounts when you have individual consumers. In the association world, so much of an association’s commerce, engagement, and interaction is with the individual consumers for memberships, registrations, merchandise, donations, certifications, and much more.
So what are some of the benefits an association would gain by adopting the Salesforce person account model? In Jeff’s blog, he explains the top 3 benefits that he has learned over the years of working with Salesforce and associations.