Thoughts on technology and innovation
Sig VanDamme, Founder
Do you know who your most engaged and influential constituents are? I am an engaged Holiday Inn customer. I stay there 10+ times per year, use their branded credit card and have achieved Platinum status and when I check in to any of their hotels the staff know it.
Every night of my August 1,100+ mile trip to ASAE Dallas I stayed in a Holiday Inn. At each check-in, they did little things to make me feel special including:
This got me thinking, “what is your association doing for your most engaged members?” Engagement could mean a lot of things including: