Thoughts on technology and innovation
Ted Husted, Release Engineer
Salesforce CRM is recognized as the world’s leader in Customer Relationship Management, and now its annual user conference, DreamForce, has become the world’s largest enterprise software event!
On August 30 through September 2, 2011, over 45,000 Salesforce devotees were treated to the latest and greatest that the enterprise cloud has to offer at the Moscone Center campus in San Franciso CA. The symposium featured three keynotes, 490 breakout sessions, and concerts by Metallica and Cake.
Among those attending Dreamforce this year were four Nimblers -- Matt Rist, Jeff Golembiewski, Ted Husted, and Luke Freeland -- with Jeff and Luke being first-timers. Matt and Jeff hit the administrator tracks, while Ted and Luke took deep dives into the developer sessions.
In recent years, Salesforce announced products like Chatter, Database.com, and Heroku (a deployment platform for web applications). In 2011, product announcements were centered on the themes of Social, Mobile, and Open, emphasizing that Salesforce.com is a platform as well as a product.
In the Social realm, Salesforce is rolling out enhancements to the Chatter collaboration service including customer groups, enabling you to invite people outside your organization into the Chatter network to collaborate.
On the Mobile front, Salesforce rolled out Mobile Dashboards for the iPad, among other products and enhancements, making it even easier to bring enterprise data to on-the-go users.
For technical users, Salesforce added two new secure APIs, making the platform even more open and accessible to third-party products, and also brought out Heroku for Java, creating a world-class enterprise platform for web developers.
All in all, Dreamforce 2011 brought together prior initiates into a broad and deep enterprise platform in the cloud. Now more than ever, Salesforce is ready to help your enterprise become more social, more mobile, and more open.
Dreamforce 2012 is scheduled for September 18-20. You can register today at https://www.salesforce.com/form/dreamforce/dfearly12.jsp.