Thoughts on technology and innovation
Jeff Golembiewski, Director - Product Management
Associations Should Emulate Drug Dealers
ReWork is a book by the founders (Jason Fried and Hansson) of 37 Signals that will make you think and question conventional wisdom.
It it incredible thought provoking and we have given dozens of copies to our customers over the years and every NimblePalooza 2013 attendee will get a copy to take back as well.
It is a quick read with about 90 chapters (many are just one page) on a variety of topics. Many, like my favorite, are a bit edgy.
It is hard to choose a favorite takeaway mine on page 191 and is titled "Drug Dealers Get it Right".
Give Them a Free Taste - They Will Be Back
Do you believe in the value of your membership? Does your conference deliver tangible value to your attendees? If so, emulate drug dealers - give those that are not already members or attendees a taste of what it would be like to be a member or attendee:
Other Chapters to Inspire a 'ReWork' of Your Association