Thoughts on technology and innovation
Sig VanDamme, Founder
Marketing is not a Department
ReWork is the perhaps the best business book I have read. Ever.
It is incredibly thought provoking and we have given dozens of copies to our customers over the years and every NimblePalooza 2013 attendee will get a copy to take back as well.
There are about 90 quick to read (many are just one page) chapters on a variety of topics. It is hard to choose a favorite takeaway but here is mine:
Everything (Yes it's True) is Marketing
Marketing is not a department. According to the authors (Jason Fried and David Hansson) marketing is the sum of virtually everything you do. For example:
Can your Association be ‘ReWorked’?
The advice in the ground breaking book is not just for software firms - the lessons can be applied to Associations as well. Think of the marketing opportunities at your organization:
Additional Chapters Relevant to Professional and Trade Associations: