Thoughts on technology and innovation
Sig VanDamme, Founder
Marketing is not a Department
ReWork is the perhaps the best business book I have read. Ever.
It is incredibly thought provoking and we have given dozens of copies to our customers over the years and every NimblePalooza 2013 attendee will get a copy to take back as well.
There are about 90 quick to read (many are just one page) chapters on a variety of topics. It is hard to choose a favorite takeaway but here is mine:
Everything (Yes, it's True) is Marketing
Marketing is not a department. According to the authors (Jason Fried and David Hansson) marketing is the sum of virtually everything you do. For example:
Since first reading the original 37 Signals Manifesto in 1999 and attending our first 37 Signals conference to reading their books, we at NimbleUser have really embraced their simple software philosophy. Nimble AMS is a reflection of how even enterprise Association Management Software can be made simple and easy to use.
Can your Association be ‘ReWorked’?
The advice in the ground breaking book is not just for software firms - the lessons can be applied to Associations as well. Think of the marketing opportunities at your organization:
Additional Chapters Relevant to Professional and Trade Associations: