Thoughts on technology and innovation
Dan Stark, Director - Product Strategy
As a former Association Executive Director and technology enthusiast, I have always been puzzled by the reluctance of many association CEOs to embrace technology as another tool to achieve long-term growth. As Mark Athitakis aptly put it in a June 2015 Article in Associations Now entitled How Leaders Can Be Strategic About Technology, “A CEO might have an aversion to social media and databases. She might not consider it a strategic matter. Or he might simply be overwhelmed by the jargon. Regardless of the reason, the organization can wind up drifting into AMS systems or overall IT structures that are poor fits, supervised by leaders loath to address the problems.”
While the article above references how you as a leader can be more strategic in looking at emerging technologies, it is essential that you also have the necessary information to make a well reasoned decision about technology solutions. After all, those decisions could impact your operations and member experience for years or in the case of organization altering decisions like AMS systems, a decade or more. So, as your organization is exploring technologies, we have five key recommendations for you to consider.
Regardless of your level of knowledge related to technology, you are the person with most to gain and potentially the most at stake. Make sure the solutions your association chooses are the best fit to help you achieve your vision.
Dan Stark is now the Product Readiness Manager for NimbleUser, the creators of Nimble AMS. He has more than 25 years of association management experience nearly half of which was as executive director for two associations. Nimble AMS is a CRM-based Association Management System built on the Salesforce App Cloud, the world’s leading CRM (Customer Relationship Management). Contact us today.