Thoughts on technology and innovation
Gary Polmateer, Solutions Consultant
During the super bowl last night, Salesforce.com threw down the advertising gauntlet by airing two ads for a variant of their Chatter enterprise collaboration tool. It is being rebranded and launched from a new site, Chatter.com as a freemium enterprise collaboration tool.
What exactly is Chatter.com?If you are unfamiliar with the premise of how Chatter works, watch the short video here:http://www.youtube.com/embed/NZAAr1gvqKE
Chatter provides a platform for enabling your organization to collaborate internally. Run projects, post statuses, see what everyone is up to at the office, and share documents. It truly is "Facebook for the enterprise" in a completely secure, private environment. Instead of talking about someone's picture next weekend, discuss the floor plan for your expo.
The difference between CRM Chatter and Chatter.com.
For those who are new to Salesforce, there are two flavors of Chatter. CRM Chatter is attached to the Salesforce.com CRM system. It allows for full internal collaboration, sharing documents, status feeds, AND it is integrated with an organization's CRM or AMS data. It is extremely powerful since it combines your mission critical data with the ability to collaborate in one place.
Chatter.com is a distinct yet closely related offering. It is designed for organizations that do not have Salesforce.com and wish to use a free collaboration tool. It operates under the same premise as CRM Chatter but does not have access to the CRM or AMS data. However it is still extremely powerful and FREE. It maintains access to collaboration features, group discussions and documents as well.
What can my association do with this technology?Use Chatter.com as a free private social network. Currently Chatter.com is restricted to one email domain. However, if your association has the ability to run an email forwarding service, it is possible to invite people from anywhere into a Chatter org.
What do you think? Could Chatter.com be something your Association may use? Please post a comment below and let us know your thoughts.
Thanks for reading!
Garry Polmateer, CAE
Certified Salesforce Administrator & Consultant
Follow me on Twitter here: http://twitter.com/DarthGarry