Thoughts on technology and innovation
Lew Hoff, President, Bartizan & NPAL15 Sponsor
Every exhibitor has had the experience of seeing a truly incredible booth idea and wondered "How did they think of that?"
The design of your booth serves as a first impression of your company to trade show attendees, so it's important that you pay a lot of attention to this aspect. The trade show booth can be difficult to get to the Goldilocks level – that is, "just right."
Your display should reflect your industry, brand and mission. Attracting trade show traffic is important, but if you do so in a way that misrepresents who you are, attendees may feel misled and your lead capture efforts might be compromised as a result.
Make it Clear What Your Company Does
The window to capture attendee attention may be as short as 10 seconds. That means a booth needs to immediately tell passersby what the company is offering. If the message is muddled, someone may walk on by, never knowing that he or she would have been interested in the product. If attendees don't know where to look or what is important, they may miss a company's whole message rather than gaining extra information. At the end of the day, your graphics choices should result in your core message being presented clearly and concisely for maximum impact. For greater success at this year's trade show, take advantage of the many visual options available – it's a quick and effective way to communicate your brand and draw leads to your booth! To learn more download the Ebook, 8 Steps to the Ultimate Trade Show Booth.
About Bartizan, 2015 Nimblepalooza Sponsor: Bartizan offers an innovative apps for events and all event participants. Bartizan offers attendees an event app, exhibitors lead retrieval and event organizers event session tracking. Bartizan has helped thousands of show organizers increase exhibitor attendance and participation at their events. For more tradeshow industry resources, visit our blog.