Thoughts on technology and innovation
Have you ever stayed at an Intercontinental Hotel, Crowne Plaza or Holiday Inn? If so, those hotel owners and operators are a part of the IHG Owners Association, representing the interests of owners and operators of more than 3,400 hotels worldwide, in 56 countries throughout the world. Their mission “Better Together” brings together owners and operators to network and learn from each other.
The Owners Association realized they needed something better to manage their member information. Their legacy system was out-of-date and was costly to maintain and support. Integrations required too much manual intervention and the Owners’ staff could not manage regularly occurring tasks on their own.
Like many other associations, Owners struggled with a combination of disparate systems:
“Our previous custom database was very limited in what we could pull out of the system. Even basic changes to the system were costly. We used to have a yearly event called a “flip over” where every time we got into a new year we had to pay a software consultant between $7,000-8,000 to adjust the dates so that basic functions like billing and invoices would work. It was a big deal and a big process. For example, every summer we run a membership promotion for the following year. Until that “flip over” happened we would have to track the following year’s revenues in a separate spreadsheet and then spend an entire day manually entering those deferred revenues into the database after the “flip over” took place.”
Nimble AMS provided the Owners Association with an enterprise-wide system and a true technology partner. With the implementation of Nimble AMS, the Association improved staff efficiency and organizational effectiveness by allowing staff to:
"I am very glad we chose Nimble AMS because everyone we have worked with has been patient, accommodating and helpful. That is just as important as reaping the benefits of the software...having a great relationship. That makes all the difference in the world."
Most exciting of all? Upgrades are included with Nimble AMS which means no more “flip over” events! As for that summer membership promotion, BJ McMillan, Director of Finance and Administration commented, “Now we are starting our 2016 membership promotion. The deferred revenue capability in Nimble AMS automatically defers that revenue--no “flip over”! We are much more efficient now.”