Thoughts on technology and innovation
Jeff Golembiewski, Director, Product Management
Social tools like Facebook and Twitter have changed the way we view and get access to the data we want to see. You follow and friend people and organizations you like. You post feeds about yourself and your business. You tell people what you are doing, what challenges you have, or what you need help on. It is easy, it is fast, and most importantly … it is current.
Let’s translate that to the internal communication and collaboration of your association. Can you say that your staff communicates easily, fast, and you have access to the most current information? Probably not. Your association is stuck. You are communicating the same way and with the same tools as you did in the 90’s. You get a blistering amount of emails, you print static reports that are stuck in time, and loads of disconnected meetings. 90’s please take your methods of communication back.
Associations today need to embrace the easy social concepts of Facebook and Twitter. Then mash that up in an app for your business needs that is accessible via the cloud. The result is … Chatter!
Chatter is an internal social network that is offered by Salesforce for your employees. Your association can say “So long” to communication silos and the 90’s and “Hello” to the collaboration cloud. With Chatter, your staff can collaborate instantly in context and get more done. Similar to Facebook and Twitter, your association staff can get engaged with the pulse of the association by posting feeds of what they are doing or what they need help on. They can share documents, links or other information. They can have access to all of this information via a browser, a desktop app, or even mobile apps. Using Chatter, your association would be moving these important conversations and information from 90’s emails to easy and relevant feeds and posts that help everyone in the association focus on the top priorities.
Here is a snapshot of what Chatter gives you.
Get your assocation out of the 90’s and start using Chatter today. Chatter is a free app from Salesforce. Any association can get a free Chatter Only Salesforce license to create your own internal social network. If you have Nimble AMS, Chatter is already there and is tuned for an association. The Nimble AMS product has enhanced the Chatter features with automatically created feeds and posts based on the data in your AMS. There are feeds and posts on the latest membership joins and renewals as well as event registration and committee movement. Nimble AMS lets the association data drive some of the Chatter conversation.
Help drive your association’s innovation out of the 90’s. Get your employees engaged and collaborating in real time from anywhere. Make your association’s communication SOCIAL.