Thoughts on technology and innovation
Ann Dermody, Content Marketing, Managing Editor for CQ Roll Call
Advocacy Today Demands Bringing Your “A” Game
Association advocacy has numerous challenges, including:
Your communications with advocates have to be clear and effective, and they need to give them the opportunity to take action for you with ease. (See the formula for writing a killer call to action!)
Then their emails, tweets, and posts to lawmakers at the federal, state and local level, and to the agencies, must bypass gatekeepers, spam filters, and busy schedules, to get read and acknowledged by the right people.
Internally, you want a dashboard view, technology that tracks click rates, opens, and allows you to segment lists, among multiple other actions in the advocacy workflow, and lets you run reports on progress and performance.
A good professional advocacy engagement solution gives you all this and more. It helps your organization educate and activate stakeholders, target efforts, and work more productively with greater results, at every stage, from a single system.
Can I Roll My Own Solution?
A professional advocacy platform is not a lightweight investment and the temptation is to cobble cheap or free solutions together into an advocacy solution. You could try to assemble your own database on your advocates, figure out their level of engagement and zip code match them to their elected officials. From there, you need email, web, social, and call to action software.
Good luck with that.
If you are serious about moving the needle on your issues, you need a single online advocacy solution developed by experts.
Top Benefits of a Professional Advocacy Platform
1. Guaranteed Email Delivery
A top-tier platform will get your critical emails whitelisted and delivered. That’s the difference between your important messages getting through and generating action, or withering away unread in a junk folder.
2. Predictable Pricing and Scalability
A value-priced advocacy solution will encourage success, and not nickel-and-dime you as you grow.
3. Intelligence That Goes Beyond “Civics 101”
Top-tier advocacy solutions are an authority on the inner workings of federal, state and local government and have walked in your shoes. They know that a bill’s name and number are only the beginning of the story.
4. Simple, Easy Engagement Actions for Your Supporters
Professional advocacy solutions make it dead simple for your supporters to call, write or tweet their lawmakers, or sign a petition or leave a comment on regulations.gov.
5. Seamless Integration With Your AMS and CMS
A great professional online advocacy solution plays well with other systems and empowers you to easily embed calls to action and content onto existing websites and social media platforms. In addition, it seamlessly synchronizes data with your Association Management Software and Content Management System.
6. You’ll Be More Efficient
Free up hours previously lost to time sucks, such as re-entering data from your email application into your AMS and scraping the web for lawmaker emails and Twitter handles. Features like seamless system integration and auto-populated contact fields let you spend that time instead on more value-added activities, like meeting with lawmakers face to face, crafting brilliant emails, and hosting events.
7. You’ll Respond More Effectively
The key to effective advocacy campaigns is your ability to respond quickly and comprehensively to legislative events. A good all-in-one solution allows you to operate in multiple channels — website, email, Twitter, Facebook — from one platform in one concerted push that keeps your members engaged. You’ll also create public buzz that justifies your existence to your internal stakeholders.
8. You’ll Expand Your Reach
Grow your base by making your site a hub of activity. A good advocacy solution gives you the tools to attract new supporters at all levels — for example, by providing calls to action that can target local, state and federal officials — and then the mechanism to capture those supporters’ contact information. Grow by converting new contacts into loyal advocates.
Stakeholders Will Know You Are Serious
A professional advocacy tool with a dedicated microsite action center and timely actionable alerts tells staff, supporters and key influencers that you mean business.
A great professional advocacy solution will empower you to:
And it will empower your advocates to:
Is It Time to Go Pro?
Consider a professional advocacy solution if ...
Conclusion: Make an Assessment
If you’re phasing out your present system, you need your advocates to reach state and local lawmakers or comment on regulations, or you’re growing rapidly and can’t keep up, consider a professional solution. You may find yourself surprised by the ROI — and by your newly unleashed advocacy powers.
About CQ Roll Call Engage
Engage is the advocacy solution that does it all. Educate stakeholders, perform advocate outreach, manage campaigns, gather insightful membership data, and generate powerful reports from one easy to use tool. Engage is fully integrated with Nimble AMS.
Find out more at http://cqrollcall.com/engage.