Thoughts on technology and innovation
Beth Farrar, Marketing Manager, Member Solutions, Community Brands
We recently uncovered technology drives member loyalty. This nugget came from our 2017 Community Brands Digital Member Study, which revealed a strong correlation between loyalty and technology. Members who see their organization as an early technology adopter are significantly more satisfied with their membership and feel more connected to their organization.
The study also found:
Knowing technology adoption and usage are at the forefront of the member experience, how can associations better align their technology strategies with what members are expecting?
Be one of the first to find out this Thursday, May 17, during our live webinar. Register here!
Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Director of Product Marketing, will dig into the key findings to help you learn: