When it comes to retaining and engaging members, communication is key. In fact, one of the top reasons members decide not to renew is that they couldn’t justify the cost of dues.
How do you get members to see the value in what you provide?
You tell them.
And while the answer sounds simple, we all know there’s a lot more to it than that.
As part of the 2017 Member Loyalty Study, we asked members how they want their association to communicate with them, what content they want to see, and what messaging gets them to run away and never look back.
Join Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager at Community Brands, to learn: How to keep different generations engaged with different messages The best way to tell your association’s story Top content missteps (almost half of respondents have the same pet peeve) Wednesday, November 29, 2017 | 12:00 EST
Webinar Recorded on September 19th, 2017 Disruption is inevitable. Associations must innovate or become obsolete. Why is it then that associations seem to be stuck doing things “the way we have always done it”? Explore how an orchestrated strategy, concentrating on how informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the Innovation spectrum. You can’t predict the future but you can make your association future-ready.
Presented by: Dan Stark, Director of Product Strategy, NimbleUser and former Executive Director of American Public Gardens Association
Webinar Recorded on September 6th, 2017 It’s clear that member retention is key to association survival, but do you know why your members keep coming back?
Community Brands asked more than 1,000 association members in the U.S. just that and their answers could make all the difference in understanding how to retain them and better nurture them up the loyalty spectrum. Want to know what they think?
Join Amanda Myers and Peggy Smith of Community Brands to learn what motivates your most loyal members and the most effective ways to communicate your value to them.
Webinar Recorded on May 9th, 2017 Is your association starting to focus more on innovation? Do you wonder how to get started? What processes should be in place? How can you foster a culture of innovation? Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today.
Recorded Webinar: Looking for a New AMS? Start with the Why
Webinar Recorded on April 6, 2017
Every organization functions on three levels: What you do, How you do it, and Why you do it. Based on Simon Sinek's "Start with Why" TED Talk, we will explore how asking why more often will help you better understand your goals and requirements as relates to finding a new Association Management System.